Ivón Moreno

After completing the *Emprende* Workshop, the *Emprende II* Workshop, and all the consulting sessions, I can now say that I am an entrepreneur with a business that is truly solid and well-structured.

July 17, 2026

Beyond the sale: how to turn every interaction with your customer into a memorable experience?

MSc. Yanetzis Ávila Many entrepreneurs dedicate time and effort to improving their products or services, but they rarel…
July 17, 2026

Emotions and purchasing decisions: How do they influence consumer behavior?

MSc. Yanetzis Ávila Purchase decisions are not based solely on logic or the rational analysis of available options. In …
July 17, 2026

Productivity for entrepreneurs: methods and tools to work better, not more

MSc. Anisel Ríos Productivity isn't about doing more things, but about doing the right things. Every day seems to start…
July 17, 2026

Emotional well-being and burnout prevention: how to sustain your business without burning yourself out in the process

Maví Pérez, MA There's a question that rarely appears in business management manuals, but which, more than any marketi…