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Article
August 21, 2026

Service culture: an unfinished task. A reflection on the challenges of building new ways of relating to customers in Cuban entrepreneurship.

M.Sc. Yunet Arteaga Opening a private business changes many things. But building a service culture requires more than ju…
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August 21, 2026

Your business can’t depend on you for everything.

MSc. Yunet Arteaga Hernández Your business can't depend on you for everything. At the beginning of a business, it's nor…
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August 11, 2026

Productivity for entrepreneurs: methods and tools to work better, not more

MSc. Anisel Ríos Productivity isn't about doing more things, but about doing the right things. Every day seems to start…
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August 11, 2026

Trust sells: people don’t buy products, they buy peace of mind.

MSc. Yunet Arteaga Why does someone decide to buy from someone? The quick answer is usually: because the product is good…
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August 11, 2026

Innovating in the storm: How to build resilient businesses in times of uncertainty?

Phd. Lourdes Sánchez Imagine a ship sailing through a hurricane. The sea is rough, visibility is limited, and the wind …
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August 11, 2026

The ideal customer isn’t always the one who buys the most August 11

MSc. Yunet Arteaga Many entrepreneurs believe that any customer is a good customer. When starting a business, it's norma…
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