Ivia Pérez

July 17, 2026

Emotions and purchasing decisions: How do they influence consumer behavior?

MSc. Yanetzis Ávila Purchase decisions are not based solely on logic or the rational analysis of available options. In …
July 17, 2026

Innovating in the storm: How to build resilient businesses in times of uncertainty?

Dr. Lourdes Sánchez Imagine a ship sailing through a hurricane. The sea is rough, visibility is limited, and the wind d…
May 12, 2026

The Importance of Planning the Inheritance We Leave Upon Death: What Every Entrepreneur Must Know

09/12/2025 Lic. Alexander Torres Memento mori. Anonymous This subject—often postponed—is essential for those who wis…
July 17, 2026

The entrepreneurial mind: how to develop the thinking that drives success?

Dr. Raúl Gil, MBA When we talk about entrepreneurship, it's common to think about businesses, investments, sales, or co…