Beyond the sale: how to turn every interaction with your customer into a memorable experience?
MSc. Yanetzis Ávila Many entrepreneurs dedicate time and effort to improving their products or services, but they rarel…
Anabel Perdomo
July 17, 2026
July 17, 2026
Your business also communicates when it remains silent.
MSc. Yunet Arteaga Many entrepreneurs associate communication solely with social media, advertising, or promotional camp…
July 17, 2026
Innovating in the storm: How to build resilient businesses in times of uncertainty?
Dr. Lourdes Sánchez Imagine a ship sailing through a hurricane. The sea is rough, visibility is limited, and the wind d…
July 17, 2026
Expanding a business in Cuba: growing with strategy, creativity and collaboration
Dr. Lourdes Sánchez Talking about expansion in the Cuban context means changing many traditional ideas about business g…