Emotions and purchasing decisions: How do they influence consumer behavior?
MSc. Yanetzis Ávila Purchase decisions are not based solely on logic or the rational analysis of available options. In …
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July 17, 2026
July 17, 2026
Your business also communicates when it remains silent.
MSc. Yunet Arteaga Many entrepreneurs associate communication solely with social media, advertising, or promotional camp…
July 17, 2026
Expanding a business in Cuba: growing with strategy, creativity and collaboration
Dr. Lourdes Sánchez Talking about expansion in the Cuban context means changing many traditional ideas about business g…
July 17, 2026
The entrepreneurial mind: how to develop the thinking that drives success?
Dr. Raúl Gil, MBA When we talk about entrepreneurship, it's common to think about businesses, investments, sales, or co…
July 17, 2026
Beyond the sale: how to turn every interaction with your customer into a memorable experience?
MSc. Yanetzis Ávila Many entrepreneurs dedicate time and effort to improving their products or services, but they rarel…
July 17, 2026
Innovating in the storm: How to build resilient businesses in times of uncertainty?
Dr. Lourdes Sánchez Imagine a ship sailing through a hurricane. The sea is rough, visibility is limited, and the wind d…