Emotions and purchasing decisions: How do they influence consumer behavior?
MSc. Yanetzis Ávila Purchase decisions are not based solely on logic or the rational analysis of available options. In most […]
Your business also communicates when it remains silent.
MSc. Yunet Arteaga Many entrepreneurs associate communication solely with social media, advertising, or promotional campaigns. However, a brand’s communication goes
Expanding a business in Cuba: growing with strategy, creativity and collaboration
Dr. Lourdes Sánchez Talking about expansion in the Cuban context means changing many traditional ideas about business growth. In other
The entrepreneurial mind: how to develop the thinking that drives success?
Dr. Raúl Gil, MBA When we talk about entrepreneurship, it’s common to think about businesses, investments, sales, or commercial strategies.
Beyond the sale: how to turn every interaction with your customer into a memorable experience?
MSc. Yanetzis Ávila Many entrepreneurs dedicate time and effort to improving their products or services, but they rarely stop to
Innovating in the storm: How to build resilient businesses in times of uncertainty?
Dr. Lourdes Sánchez Imagine a ship sailing through a hurricane. The sea is rough, visibility is limited, and the wind