Provides essential psychological tools to cope with the challenges entailed in starting a business. Starting a business involves many challenges, and an entrepreneur’s strength of character and strong principles, his self-esteem and how he assumes responsibility for its results, are fundamental.
The importance of the individual / Self-esteem / Rebuilding self-esteem / Success is you
ADMINISTRATION AND MARKETING
Key aspects of creating a business plan are addressed. The importance of understanding market needs, preferences and expectations, of strategic business planning and of identifying and confronting the competition, are highlighted. Additionally, production processes, their optimization and the importance of the corporate image are addressed..
Marketing / Strategic planning / Production / Organizational structure
ACCOUNTING AND FINANCE
The objectives of accounting and the fundamental tools thereof, such as financial statements, types of costs, salaries and sales projections, among others, are presented. In addition, legal and fiscal aspects of businesses in our country are addressed.
Accounting and finance / Legal and fiscal aspects
SALES AND CUSTOMER SERVICE
Provides invaluable knowledge regarding sales strategies and planning, communication skills and techniques to improve sales, types of clients and negotiating.
The salesperson / Customers / Neurolinguistic selling skills / Customer Service