“I feel very grateful to CubaEmprende, I joined the Project late because my parents attended the workshop before I did, but once I started I enjoyed my time in it thoroughly. It has provided me with a lot of knowledge, and although I graduated in Industrial Engineering, I feel that knowing about how to set up a company is something I have gotten from CubaEmprende.”
So stated Ailyn Garcés, a 3C member, during the graduation ceremony of CubaEmprendes’ Business Incubator companies and Center for Entrepreneurial Development (CDE, Spanish acronym) celebrated on February 15 in the Main Lecture Hall of Centro Cultural Padre Félix Varela (CCPFV). Four companies graduated and a total of seven entrepreneurs, members of those companies:
- Agente de telecomunicaciones, owned by Elba Videaux Videaux
- Heladería-dulcería Hulala, owned by Mairelys Yerbilla Pérez
- Cafetería La Torre de Mulé, owned by Alexander Mulet Gámez
- 3C-Consultora en gestión de negocios, owned by Aida Fernández Crespo, Ailyn A. Garcés Fernández, Andrés Garcés and M. Cecilia Cabrera.
The ceremony was very emotional, the graduates spoke about their experiences--diverse and enriching--when they started each particular business, the vicissitudes and joys each of them lived through in their endeavor and how much they had been able to change after completing the Emprende Workshop Taller Emprende and receiving the advisory services. 3C, in particular, born in CubaEmprende, as the partners thereof like to say, is today a consulting company with more than 10 workers.
For her part, Elba Videaux, who won the CubaEmprende 2015 Most Entrepreneurial Spirit award, is very pleased today with her company’s sales and is grateful for the help in creating an identity for her company that allows it to differentiate itself from the competition. For Mulet, changing his business’ image was one of the major contributions of the entire advisory services process; and Mairelys remembers how she recovered her enthusiasm and desire to relaunch her company when she took an interest in the Project, and today she has a company in which she takes pride.
Also during the event, CubaEmprende Executive Director Jorge Mandilego disclosed the Project’s strategy for the 2016-2017 period. This strategy was arrived at after the diagnosis made, in a quest to increasingly align its services with entrepreneurs’ needs and expectations. The strategy includes creating new training modules and other courses, new forms of advisory services and new spaces for entrepreneurs to exchange insights among themselves.
The official presentation of the project’s website, www.proyectocubaemprende.org was reserved for the closing event. The site was created with the goal of providing information about the services and benefits CubaEmprende offers, provide up-to-date and useful information pertinent to entrepreneurs’ activity and be a reference source on business matters for those who go into business in Cuba.
The sections in the site include “News about CubaEmprende,” “Articles of interest to entrepreneurs,” “Catalog of companies” to promote interested businesses, and “E-consulting,” a space to ask questions about business topics and to receive answers from specialized advisors. In addition, you can view the calendar of workshops, conferences and other activities related to the project.
For the attendees--approximately 70 persons--it was an opportunity to learn even more about the process companies follow once inside the system of advisory services, as well as to hear graduate testimonials and to share in the Project’s new challenges and goals.